A Miami firm for personal injury lawyers spent $450 for every case in traditional channels for generating leads online. However, 70% of these cases were unqualified – in other words, price shoppers and invalid claims. The firm definitely needed a solution for generating higher-value cases, while reducing the time and expenses traditionally spent on marketing.

We were able to revamp their pay-per-call model lead generation for pre-qualified intent-based targeting. Our staff designed fine-tuned call scripts to pick up good cases by posed essential questions about accidents, involved injuries, and insurance within the first 90 seconds of talk time. Further, we integrated their case management software to our call tracking so that we could see in real time which campaigns were the best performers with retention. The launch of hyper-targeted campaigns for high-value case types (car accidents, slip-and-falls) was done geo-fencing around hospitals, police stations, and accident-prone intersections to capture optimum returns.