HVAC Call Surge Strategy
A Texas HVAC company was wrestling with seasonal fluctuations in demand. During heatwaves in the summer, their calls were through the roof, but 40% of the leads were from DIYers or systems they couldn’t service—throwing their ad spend and frustrating their staff. They needed an approach to monetize peak demand without compromising on lead quality.
We launched smart pay-per-call campaigns fueled by real-time weather insights. When temperatures in the area were above 95°F, our system automatically boosted bids on “AC repair” keywords and displayed ads to homeowners in areas with older HVAC systems (15+ years). Voice search optimization made sure they picked up urgent searches such as “AC blowing warm air—help now!” We also taught their technicians to upsell maintenance plans on service calls, boosting average job value.The results broke records. During heatwaves, the campaign achieved an impressive 587% ROI (compared to the industry average of 120%). Call volume surged from 22 to 127 qualified calls daily, with a 92% answer rate thanks to AI-optimized scheduling.
Seasonal industries can’t risk lost opportunities or wasted leads—every call has to matter. This HVAC business revolutionized their growth strategy by upgrading to performance-based pay-per-call, where AI dynamically optimizes campaigns in response to demand spikes, weather cycles, and in-region emergencies. Today, they pre-staff for heatwaves and convert 68% more calls in peak spikes. Better yet? They only pay for calls that hit their precise conversion thresholds, wasting zero budget. Ready to make weather volatility your competitive edge?
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