Fewer Calls, More Clients
A Miami personal injury law firm was incurring $450 per case using conventional online lead generation, but 70% were unqualified—either price shopping or with no viable claims. The firm required an option to attract higher-value cases and minimize wasted time and marketing expense.
We re-engineered their lead generation model on pay-per-call, centered on pre-qualifying and intent-based targeting. Our staff created specialized call scripts that picked up on solid cases in the initial 90 seconds of discussion, querying significant questions regarding accident facts, injuries incurred, and insurance coverage. We also synchronized their case management software with our call tracking system so that we could monitor real-time which campaigns were providing the greatest retention rates. To obtain maximum returns, we initiated hyper-targeted campaigns for high-value case types (car accidents, slip-and-falls) geo-fenced around hospitals, police stations, and accident-prone intersections.
For law firms, not all leads are equal. This case study confirms pay-per-call isn’t simply a cost-saving measure—it’s a client-quality solution. By utilizing intent-based targeting and real-time analytics, the firm now dominates its market with 42% higher conversions and 31% lower acquisition costs. Better yet, their intake team saves 67% less time qualifying unqualified leads, only pursuing calls with high case potential. Now, imagine this precision for your practice.
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